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Subtext is a design-focused bookstore & gallery located in the heart of Little Italy, San Diego, that specializes in a culturally eclectic mix of art, illustration, architecture, photography and graphic design. From hard-to-find magazines and books, to limited edition toys & art, Subtext continues to inspire and inform Southern California’s thriving creative community.

Born in September 2006, Subtext took aim on San Diego’s under-served design market. After repeated trips to cities like Los Angeles, San Francisco and New York, partners Don Hollis and Dylan Jones wanted to bring some more eclectic sources of creative inspiration a little closer to home. With an inventory truly connected to all things design, Subtext aptly fills the void. As a one stop shop for design, art, architecture, photography and illustration, Subtext provides an environment dedicated to high design intended to nourish creative spirits for years to come.